I must applaud the Learning and Performance Institute and in particular those involved in planning this years Learning Live. For the first time that I have personally seen in the UK, an L&D conference (outside of the academic world) has asked people to submit proposal for available speaking slots, I believe this is a fantastic way of surfacing those ‘hidden’ stories and allowing ‘new’ people to gain exposure, let’s hope that other conferences follow suit in the future.
I submitted a number of proposal and have been fortunate in gaining a speaking slot, here’s the official blurb
Session: ‘Compliance Training – From Course to Campaign!’
Compliance training is often seen by many L&D practitioners as a ‘thorn in their side’; a necessary evil that despite their best efforts, remains low-down on most learners list of things to concern themselves about.
If this applies to you and/or your organisation and you’d like to ?nd out how to take a signi?cant step change in the delivery of your compliance training, then this session is for you!
Craig Taylor will guide you through his journey in turning compliance training from a selection of stand-alone courses to a series of ongoing campaigns.
He’ll share his background thinking, hints and tips to obtain that critical ‘buy in’ from stakeholders and the research to back up his campaign approach along with those all important ‘lessons learnt’; AKA the bits that Craig got wrong!Session Objective 1: Why the move from course to campaign?
Session Objective 2: How to obtain that all important ‘buy in’ from stakeholders
Session Objective 3: How to ask for what you want from external agencies.
Session Objective 4: Why you might consider a campaign for a campaign.
Session Objective 5: Share Craig’s lessons learnt
The LPI have also been asking speakers to promote/give an insight/’flip’ their session by using Social Media, multimedia etc in advance of the event. I think this is, in principle, a fantastic idea, but one that is not without it’s problems, which I have blogged about previously.
I’ve used a few approaches to promote / prepare people for my session.
I used Vine for the first time, to ask some ‘leading’ questions to hopefully encourage people to attend my session (I can definitely see Vine vids being a part of a wider campaign)
I used Powtoon to create an animation, again offering a WIIFM for anybody still undecided as to which session to attend.
I also experimented with SMS text messaging ahead of the session, why not get involved with my experiment? (details in tweet below)
I’ve been tinkering with text messaging as part of my pre #LearningLive campaign. Wanna take a look? Text learninglive to 07462251335
— Craig Taylor (@CraigTaylor74) August 23, 2013
I’m not planning on creating any ‘new’ marketing material, but there’s still the best part of 3 weeks to the event…. so who knows?
So now it’s over to you…
If you’re coming to my session…
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